Cedar Falls Scheels

Cedar Falls SCHEELS originally opened its doors in 1977 in the Blackhawk Mall. In 1999, SCHEELS relocated to a 48,000-square-foot store the College Square Mall in Cedar Falls. 10 miles away, Waterloo SCHEELS was operating in a 16,000-square-foot location at Crossroads Center Mall. In 2013, the two stores closed their doors and combined in a new, 100,000-square-foot location at Viking Plaza in Cedar Falls.

The Cedar Falls SCHEELS shopping experience is like no other with a variety of specialty shops including sports, fashion, and footwear. Whether you’re shopping for the latest name-brand fashions, footwear for every adventure, outdoor essentials for your next expedition, or college and pro licensed gear, SCHEELS has you covered. Cedar Falls also offers the largest selection of gun and hunting shops in the region, ranging from everyday shooters to master-level equipment.

With a team of experts focused on helping you follow your passion, you’ll discover high-quality sports apparel brands for men, women, and youth such as Nike, adidas, Patagonia, Under Armour, The North Face, and many more. Also, you’ll find several shops featuring SCHEELS Outfitters exclusive products, including camping equipment, hunting clothing, and much more.

For passionate local sports fans, Cedar Falls has the largest selection of clothing, caps, flags, and hats to cheer on your favorite local college and professional teams.

For products that require continuous upkeep, SCHEELS Service Shop has Barnett-certified technicians to help you maintain your products to the highest quality. Our team of Barnett-certified technicians has received the best training in the industry for bike repairs, skate sharpening, racquet stringing, ski and snowboard waxing, Minn Kota services, and much more.

In addition to specialty shops and services, the SCHEELS shopping experience is like no other. The Cedar Falls SCHEELS features an archery range to “try before you buy” and Big Buck Hunter Arcade.

Complete your shopping experience at Ginna’s Café™, named after the Grandmother of Scheels' CEO Steve M. Scheel, to enjoy coffee, specialty drinks, and 24 flavors of homemade fudge.

With a dedication to not only have the best retail experience in the eyes and minds of our customers, every product purchased at SCHEELS is guaranteed satisfactory or your money back. You don’t take chances at SCHEELS...ever.

SCHEELS also gives back to the local community, donating more than 10% of its profits to local charities and local non-profit organizations. As an employee-owned company that provides the best training in retail for its career associates, our team is what makes us special.